Apple Loop: New iPhone 12 Leaks, MacBook Pro’s Powerful Update, App Store Anger

Apple Loop: New iPhone 12 Leaks, MacBook Pro’s Powerful Update, App Store Anger thumbnail

Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes the new leaked iPhone 12 designs, the removed EarPods, the controversy around the Hey app, a powerful new MacBook Pro, the updated WWDC app, and will we say goodbye to iOS? 

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

iPhone 12 Schematics Reveal Disappointment

Apple’s upcoming iPhone 12 family is expected to move the four handsets away from the curves of the iPhone X design and move back to the more angular form last seen in the original iPhone SE and iPhone 5S. That much has been confirmed by the latest leaks this week of the iPhone schematics. Unfortunately, the changes to the design aren’t going any further. Forbes’ Gordon Kelly reports:

“The schematics reveal Apple has not reduced the notch, as was widely expected, and this would leave the iPhone 12 line-up looking outdated compared to rivals. In addition, the bezels don’t look thinner and there’s no sign of the exciting LiDAR camera on the iPhone 12 Pro models with just three rear modules shown. If correct, the combination of these disappointments will be a deal breaker for many potential upgraders.”

More here on Forbes.

Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA – SEPTEMBER 10: Apple CEO Tim Cook delivers the keynote address during a … [ ] special event on September 10, 2019 in the Steve Jobs Theater on Apple’s Cupertino, California campus. Apple unveiled several new products including an iPhone 11, iPhone 11 Pro, Apple Watch Series 5 and seventh-generation iPad. (Photo by Justin Sullivan/Getty Images)

Getty Images

The Lost Magic Of Lost Headphones

With the iPhone 12, Apple is expected to reduce costs in the retail packaging once more, with the removal of the wired headphones. The loss of the EarPods will take away some of the magic of the iPhone, but it’s likely to help Apple’s bottom line, as I reported earlier this week:

 “While users are not going to make purchasing decisions on the contents of the retail box, that unboxing experience creates the first impression of the product. Stories of Steve Jobs meticulously opening and closing packaging to analyse this mood is the sort of attention to detail that helps a brand stand out and create little emotional rushes before a handset is switched on.

“…Will the consumers notice? They’ll certainly miss the moment of joy that Steve Jobs hoped for when you bought an Apple product. But they’ll probably just spend more money with Apple and buy some AirPods.”

Read more here.

MacBook Pro’s Powerful New Option

Consumers buying a new 16-inch MacBook Pro have another option this week, with the inclusion of the  AMD Radeon Pro 5600M GPU as an upgrade. Samuel Axon reports:

“The 7nm GPU is designed for video editing, color grading, and game and app development, according to Apple and AMD. Apple claims this 5600M GPU will deliver up to 75-percent faster performance than the Radeon Pro 5500M with 4GB of GDDR6. (There is also a 5500M configuration with 8GB of memory.)”

More at Ars Technica. The upgrade costs $700 for the 4GB card, which takes the baseline cost for this combination to $3,200.

Apple Demands Thirty Percent From An Email App

Earlier this week, Apple rejected updates to Hey, a new email app launched by the team at Basecamp. The stated reason is that the app does not use Apple’s payment API (thus denying Apple its 30 percent rake on any in-app payments or subscriptions). While Hey is a subscription based service, it is not possible to buy the subscription in the iOS app. David Pierce has all the details at Protocol.

“Hey does cost $99 a year, but users can’t sign up or pay within the iOS app. It’s an app for using an existing outside service, just like Basecamp’s eponymous platform — and Netflix and Slack and countless other apps… Because Hey didn’t qualify as a “Reader” app, Apple said that existing subscribers could log in as normal but Hey needed to make all subscriptions available to new users as in-app purchases.”

 And Basecamp’s reaction? CTO David Heinenmeir Hansson:

“There is never in a million years a way that I am paying Apple a third of our revenues,” Heinemeier Hansson said. “That is obscene, and it’s criminal, and I will spend every dollar that we have or ever make to burn this down until we get to somewhere better.”

Read more at Protocol, plus there’s some excellent background reading from John Gruber.

Apple Prepares For WWDC With Updated App

Ahead of next week’s Virtual WWDC, Apple has updated the bespoke conference app. As well as renaming it to the more generic ‘Apple Developer’, it includes more details on the schedule and a reworking of the Discovery tab’s UI. Filipe Esposito reports:

“Previously named as the WWDC app, the Apple Developer app offers access to videos and articles for developers, including technical videos of new features in recently released hardware such as new iPhones or iPads. Apple has chosen the app to live stream the WWDC 2020 opening keynote, as well as the other sessions scheduled for next week.”

More at 9to5Mac

And Finally…

Could WWDC herald a new name for an old favourite? With WatchOS, TVOS, MacOS and iPadOS, is it time for iOS to dig out a deed poll? William Gallagher reports:

“Prolific leaker Jon Prosser now claims that Apple is to launch some future version of iOS, possibly iOS 14, under the name “iPhone OS.” This is the name that Apple used for the operating system on the original iPhone, and the change may be to align the branding with iPadOS.“

More at Apple Insider.

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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